Second Helpings' 20th Anniversary
In 2018, Second Helpings celebrated two decades of fighting hunger in Central Indiana. They needed a graphic identity that was close enough to the original that it wouldn't cause confusion, but different enough for people to notice. After sketching and refining, the Development team and I selected the logo below (far left) as the official 20th logo. I also created several variations of the 20th logos and special Facebook, Twitter, and e-mail marketing headers. The 20th logo will replace the original on all publications and brand touch-points for the majority of 2018.