Second Helpings' 20th Anniversary

Original logo above, Maura Broderson's anniversary logos below.

Original logo above, Maura Broderson's anniversary logos below.

In 2018, Second Helpings celebrated two decades of fighting hunger in Central Indiana. They needed a graphic identity that was close enough to the original that it wouldn't cause confusion, but different enough for people to notice. After sketching and refining, the Development team and I selected the logo below (far left) as the official 20th logo. I also created several variations of the 20th logos and special Facebook, Twitter, and e-mail marketing headers. The 20th logo will replace the original on all publications and brand touch-points for the majority of 2018.